Polska Organizacja Turystyczna
American Society of Travel Agents
RDA International Coach Tourism Federation e.V.
Polska Izba Turystyki
Positive image of Poland

After Euro 2012, Poland is among the 20 most valuable national brands in the world. Its value increased in 2012 by 75% comparing to the last year. This is the best percentage score of the 100 surveyed  brands - reported by the London Brand Finance Institute.
Poland, as the brand has grown from 269 billion dollars to 472 billion dollars, hitting the same for twenty of the world's most valuable national brands. Our country closes this rate.


According to experts, for such a large increase in popularity of Poland is responsible the organization of Euro 2012.
Let’s recall that the third biggest sport event UEFA Euro 2012 attracted more than 677 thousands of foreign tourists. Professional service of football fans from 123 countries of the world, received wide coverage, which had a direct impact on the image of our country. "Poland shines," reported the French Le Monde, and the UK The Telegraph wrote, "Poland is now a dynamic, enthusiastic and exciting country."

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